Erika Hall reveals the keys to good research, and explains how you and your team can do it well—and do it today. You’ll learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever. 3 books found, also search"Just Enough Research" in, Enough Research , Google Search Again, , , 4 Mb, epub, GET1. Books Just Enough Research Erika Hall Pdf foundations for safety leadership - cpwr - 20 3 check or not to check… finn – amb inc. general foreman.

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Формат: PDF, ePub ═════════════════════ Книги: ══ ═══════════════════ Erika Hall | Just Enough Research. download Just Enough Research by Erika Hall (ISBN: ) from site's Book Store. Everyday low prices and free delivery on eligible orders. just enough research 9 - Just Enough Research. December 22, | Author : Martin McFly De Luca | Category: N/A.

I have seen suggestions that some tools will require you to change the extension to. Download the siteGen tool from site. It is another command line tool but you are there already, so you may as well continue.

Back on the command line, still in my folder run the siteGen command: sitegen book. The only issue I had was with my duplicate titles as mentioned above, however the error messaging from the siteGen tool was pretty good and I was able to figure out the issue.

If you are hitting up against errors then the first thing to check would be that your epub file is valid. I used a tool called FlightCrew which is basic, but does the job. I should note that the less you mess about with formatting for the site the better. The site does a pretty nice job of making readable books, the less we mess with it the better.

My troubles really began when I tried to create a PDF. I had read the article on How to write a book by Jonathan Snook on how he was using the commercial, and rather expensive, Prince software to generate his book. Prince looked like a great option but I saw in the comments there were other tools available.

As my book was all text — no images or code to worry about — surely a basic tool could do the job. If you want to try wkhtmltopdf yourself then installation is straightforward and it is another commandline tool.

The user manual for wkhtmltopdf explains the options, such as the -B for margin-bottom and -T for margin-top as used in my command above. I tried some options, tried to compress the PDF via various means, with no results. A quick Google confirmed I was not the only person with this issue. The problem seemed unresolvable, it was Sunday night and I wanted to launch Monday morning.

The book was ready and I was going to be held up by a PDF. I downloaded the non-profit version that adds a logo just to check that Prince would solve the issue. Prince is also a commandline tool on the Mac but is essentially a drop-in replacement for wkhtmltopdf.

E-Book: Just Enough Software Architecture

Download it, install it then run: prince book. Having confirmed it would work I then downloadd a license, the site does not deliver licenses immediately so I was faced with a 48 hour delay. Why did you choose these platforms? Just Word Nothing else.

I just open Word, write then publish. Oh, I add a cover page too. Personally, I find Word very boring. It really does not inspire you to be creative.

My current trick is to write on my phone or even on paper and then transfer it. How do you market your books and make sure people find them?

I soon get tired though. I do a few posts and then sometimes I make fun images but soon get bored. How important are awards and prizes for you? This is just a hobby. I generally finish a book and then move on. I never read them again.

I hope some people read the ebooks and find them useful. A repost, a share or a review are very nice outcomes, in my opinion. You started an ELT eBooks movement. As I see it, it is part of my teacher development. I design courses, teach them and then write ebooks. It is very good for reflection. I did make an FB group but we were never very many.

For some reason, there is this myth that it is profitable. When you tell people this, they soon back off. Not at all.

The more industrialized the society, the more people traveling faster, the stronger the conventions. Otherwise, more collisions and chaos. There are currently four fundamental personal ground transportation options: walking or wheelchair , bicycle, motorbike, and automobile. Enough Is Enough 1 There are two basic paths: the sidewalk and the street. Pedestrians and individuals in wheelchairs get to use the sidewalk. Vehicles, including bicycles, go in the street. A transportation journey has a beginning and an end.

If you travel by personal vehicle, you have to store your vehicle at each end, either inside or outside. Bikes go on racks outside or wherever they fit inside. Cars and motorbikes go into authorized zones on the street, parking lots, or garages. Reliable transportation is essential to daily life, as a flat tire will quickly confirm.

No matter what our personal transportation preferences, we all share the rules and conventions of our locales, and most people share very common needs. People need to get to school or work on time. They need to carry groceries or children.

They need to travel through sunshine and rain. This established system is used with relatively small regional variations by billions of people around the world. It was slower than a car and at least ten times the price of a decent commuter bicycle.

Early adopters often put up with cost and ridicule for innovations that meet real needs.

But no one needs a Segway. What does the failure of the Segway have to teach design research?

That where humans are concerned, context is everything. To design, to code, to write is to embrace danger, to plunge ahead into the unknown, making new things out of constantly changing materials, exposing yourself to criticism and failure every single day.

You work one pixel or line or phrase at a time, and every strategy shift or miscalculation leads to rewriting and reworking and revising. Some people call that religion.

Just Enough Research

Or maybe you are driven before the whip, no time to stop or even breathe. You might not be going the right way, but who cares because you need to get there fast. Or you might be in an organization where everything is done in response to marketing, sales, and the competition. In these settings, research can be a very scary word.

You may have a vague idea that research is a good thing, but the benefits are fuzzy while the costs are all too clear. This book is for you. Research is a tool—a periscope offering you a better view of your surroundings. It can be very powerful if applied thoughtfully.

Rather than piling on the costs, research can save you and the rest of your team a ton of time and effort. Figure out who in an organization is likely to tank your project. Discover your best competitive advantages. Learn how to convince your customers to care about the same things you do. Enough Is Enough 3 By the end of the book, you will possess just enough knowledge to be very dangerous indeed. And that skeptical mind-set is more valuable than any specific methodology.

This is fun stuff. Lots of meaty problems to solve with our minds. We want blue-sky thinking! We stay on top of technological advances.

We have good imaginations and read comic books and speculative fiction.

Digital Publications for the Digital Classroom

We have well-considered opinions about monorails, vat-grown meats, and how to defend a space station from a zombie attack. Lure zombies into the air lock with vat-grown meat while escaping on a monorail. None of this tells us where the insurance business might be in ten years. We ended up doing a lot of secondary research to learn their business, but reading reports and articles is more work and less fun than talking to live humans and hearing about their specific situations.

Businesses and designers are keen on innovation, as well they should be. You want to know more about a particular topic, so you go through a process to increase your knowledge. The type of process depends on who you are and what you need to know. The knowledge already exists. You just have to find a trustworthy source for it. Assessing credibility is the hard part.

The results are published in peer-reviewed journals. This is science. Rigorous standards and methodologies exist to preserve objectivity and ensure the credibility of conclusions. Things get squishy when corporations fund ostensibly pure research, as they frequently do. Applied research borrows ideas and techniques from pure research to serve a specific real-world goal, such as creating a supersoldier or improving the quality of hospital care or finding new ways to market pork-flavored soda.

While ethics are just as important, methods can be more relaxed. The research is successful to the extent that it contributes to the stated goal. And then there is design research.

Design research is a broad term with a long history. In the s, design research referred to the study of design itself, its purpose and processes.

This is still how the term is used in academia today. There are various institutes of design research Enough Is Enough 5 around the world, mostly involved in large existential or small theoretical questions couched in highly specialized academic language. However, when practicing industrial or interactive designers refer to design research, they typically mean research that is integral to the design work itself—inquiries that are part of designing, not about design.

Research is a core part of user-centered design. For a design to be successful, it must serve the needs and desires of actual humans. Strangely, simply being human is insufficient for understanding most of our fellows. Design research requires us to approach familiar people and things as though they are unknown to us to see them clearly.

We need to peel away our assumptions like a gray alien shedding its encounter suit. And this museum just received a grant for the vague purpose of improving its use of the web, which could mean anything from 6 Just Enough Research designing a new brochure website to creating interactive science education activities for remote students to developing mobile apps that complement the physical exhibits for visitors with smartphones.

How do you prioritize alternatives and ensure the project succeeds? Asking your own questions and knowing how to find the answers is a critical part of being a designer.

If you rely on other people to set the agenda for inquiry, you might end up caught between fuzzy focus groups and an algorithm that scientifically chooses a drop shadow from among forty-one shades of blue. Discovering how and why people behave as they do and what opportunities that presents for your business or organization will open the way to more innovative and appropriate design solutions than asking how they feel or merely tweaking your current design based on analytics.

You will find that when you ask the hard questions, your job gets much easier. You will have stronger arguments, clarity of purpose, and the freedom to innovate that only comes with truly knowing your constraints.

It is a superficial and self-reported mental state unmoored from any particular behavior. Quash all liking, and hating too. Plenty of people habitually engage in activities they claim to hate. In the best case, you can use the real-world facts and insights you gather to bring an external perspective to internal debates and power struggles that threaten your ability to get good work done.

Watch out for those who would use information gathering for political purposes or as a popularity contest. Applied research is not science In addition to executives who prefer the authoritative appearance of experimentation, you may run into sample-size queens who dispute the validity or utility of applied qualitative research.

These people are often pollsters and marketers who run a lot of surveys. Avoid arguments about statistical significance; you will not win. Instead, keep the focus on gathering useful insights. Why this book There are dozens of books about applied qualitative research and related techniques out there. The good ones are many hundreds of pages long. Most were written by professional researchers for professional researchers.

Very thorough individuals, professional researchers. Most of them are quite charming at parties. You, however, are not a professional researcher, which means you need a book written for you—a book that covers a lot of useful ground in few words and makes some of the basic concepts and techniques more accessible.

Many of them also need a little guidance on what to do with the answers. Within are ideas and techniques for you to use in making your projects and design solutions better and more successful. It is a sampler rather than a survey, and a biased sampler in that I have included only the topics and approaches I personally have found most useful in my design career. Most of these are what we do at Mule in the beginning of a client project.

It is also a pointed book, and that point will help you cut through the laziness, arrogance, and politics that prevent more research. Research is just another name for critical thinking. With a little encouragement, everyone on your team can open their minds and embrace it. And together, we can fix it so no one contemplating a web project ever mentions focus groups again. This chapter introduces the core practices and fundamental ideas and techniques you will use repeatedly in many situations.

Who should do research? Ideally, everyone who is on the design team should also participate in the research. You will have excellent direct experience and can tailor the process and documentation to suit your needs.

Just be particularly mindful of your personal biases. If you work with other people, involve 10 Just Enough Research them from the start. Do you disagree? Perhaps you are an economist. At my first design agency job, the research director was a charming PhD anthropologist with a penchant for vivid, striped shirts. Despite being fresh out of academia, he was much more of a scout troop leader than a fusty professor.

Interviews and usability tests were scavenger hunts and mysteries with real-world implications. Unlike heinous, contrived team-building activities—rope courses and trust falls—doing research together actually did make our team more collaborative.

We were learning interesting, valuable new things, and everyone had something different to contribute. The content strategist would notice the vocabulary real people used and the developer had good questions about personal technology habits. The visual designer was just really into motorcycles, and that helped sometimes too.

Someone needs to be the research lead—the person who keeps everyone on track and on protocol and takes ultimate responsibility for the quality of the work. The most important thing is that everyone involved knows the purpose or goal of the research, their role, and the process. The Basics 11 Find your purpose One of our maxims at Mule is that every design project ultimately amounts to a series of decisions. What are the most important features? What is the best navigation scheme? How big should the logo be?

For any given project, we include only the research activities that support the specific decisions we anticipate. For example, should the Fantastic Science Center, our fictional museum client, rewrite all of the exhibit descriptions for a mobile audience, or build a native event reservation app, or encourage school group students to post exhibit photos to Facebook from their phones?

Organizational research will tell you which interactions benefit the museum most, while user research will indicate which are most plausible and the circumstances under which they will take place. Maybe you will discover that school district policy prohibits students from using their phones on field trips, but parents are likely to take photos of family visits to share with their Facebook friends.

9 - Just Enough Research

In that case, parents are the ones to target with a social media marketing campaign. There are many, many ways of classifying research, depending on who is doing the classification. Researchers are always thinking up more classifications. Academic classifications may be interesting in the abstract, but we care about utility, what helps get the job done. Research is a set of tools. It leads to ideas and helps define the problem. Your generative research activities might include interviewing new parents on the phone, following new parents around on a typical day, or looking at the questions new parents ask on social websites.

This sort of research and analysis helps point out useful problems to solve. This is what you do when you already have a design problem and you need to do your homework to fully understand the context to ensure that you design for the audience instead of yourself.

Despite the fact that several of us have really terrible vision and very stylish glasses , none of us had any expertise beyond whether the chart looks sharper through lens number one or lens number two. The Glaucoma Research Foundation offered a clear design problem to solve: how to create useful, accurate educational materials for people who had been newly diagnosed with an eye disease.

So, a round of descriptive research was in order. To inform our design recommendations, we interviewed ophthalmologists and patients, and reviewed a large quantity of frankly horrifying literature.

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Please, have your eyes examined regularly.Who should do research? It will save time if you give all the participants advance access to the notes or recordings so they can come prepared.

You will have stronger arguments, clarity of purpose, and the freedom to innovate that only comes with truly knowing your constraints. You can also practice seeing through what people say they want to what they actually need. For example, do they have their own equipment or do they share? Plus, if you are very familiar with your users it will be very easy for you to find some to talk to.